Know Your Audience When Writing

A common misconception I have seen from people who begin writing blogs to make money online is that they often do not know their audience. They randomly throw out posts about how they make a ton of money online, with no proof to back it up as well as writing towards no one in particular. I have mentioned in past posts that a lot of people, kids and teens especially, make their first blog about "cashcrate" or "swag bucks." While this may seem like a good idea at the time, I can guarantee you that there are few people looking up cashcrate on google. Search "cashcrate" on google and these are the results on the first page.

Click on cashcratetips.us, and you will find that the person in charge of the blog has received a check for $30 last month.... Theres days when I make well over $30 on cashcrate alone...I think this goes to show you that there is no market for the term cashcrate and making money online. 

Youre not out of luck though! Take this blog for example. Teens and how to make money online. Theres my niche. I myself am a teen, and I try to write these posts in hopes that I am helping my fellow teen friends out. Other good audiences could be...stay at home moms, college students, money for video games, the list goes on. Just pick something that you yourself are and youll be well on your way to knowing who your audience is and how to approach them.

Knowing who your audience means that you can learn and adapt from what your viewers want to see/read. For example, if your audience wants more information on anchored backlinks, then you should be able to give them more articles on anchored backlinks. I personally know that the majority of people reading this are teenagers so I try to cater to your needs, how to make money online as a teen. To get started I suggest you do some research on what blogs are already out there, and what blogs arent. If you notice that theres a lack of blogs related to "moms making money online" then nows your golden chance to get your foot in the door. Good luck and if youve got any questions post em below and check out some of my older posts!

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Forget the Minimum Wage Welcome to the Happiness Wage

Dan Price, who founded Seattle-based credit card
processing startup Gravity at just the age of 19.

Earlier this week, Dan Price, the founder of a credit card processing company called Gravity, saw his salary drop from a million dollars to a figure around $70k- a drop of 93%.
This reduction, strangely, wasnt due to the company suffering or another authority acting upon him- on the contrary, he was the instigator of this unselfish act, part of his companys wage overhaul that has gained much attention in the past few days.

Prices announcement that his new wage would set the minimum wage for all of his 120 employees was not new in its nature- many companies, such as JP Morgan, Chelsea FC and Deloitte have already committed to giving all their employees a living wage, one that is above the minimum wage and in line with the ever increasing cost of living.

But minimum wage chosen by Dan Price itself is quite staggering. The new minimum of 70 thousand dollars (£47,000) means that 90 (70%) of Gravitys 120 staff will be receiving a pay rise, a staggering amount that clearly will take a toll on the companys finances.

Of course, this move has been calculated meticulously. If we take the average US wage of $51k to be representative of Gravity staff, Prices $930k wage decrease alone is enough to 49 of his staff to have their pay boosted to $70,000. Of course, that still leaves 41 staff to fund- but Price plans to spend up to 80% of the companys forecasted profits over the next three years to ensure this wage promise is met.

It is likely that Price will be receiving more than just his $70k salary, just as so many of those one dollar CEOs do. Being a co-founder of the company, hes likely to have a sizeable amount of shares in the company.

So, what inspired Price make this bold move? According to The New York Times, inspiration came from multiple sources, most notably Prices own experiences of friends struggling to make ends meet on less than $40k. "It eats me inside," he stated.

With regards to the specific figure of $70k, the idea came from Princeton economists Daniel Kahneman and Angus Deaton, whose studies on potential causal effects of money on happiness concluded that "emotional well-being also rises with log income, but there is no further progress beyond approximately $75,000.". Essentially, they found that money buys happiness- but this causal effect wears away once surpassing $75k. Think of this as not a minimum wage but a kind of happiness wage.

The USA currently is in an appalling state of income inequality across the socio-economic spectrum, with the executives of society clearly detached from the rest. The average American CEO salary of around $11.7m is 331 times that of their average employee- and this gap is something Price himself seeks to address with this minimum wage. "The market rate for me as a CEO compared to a regular person, its absurd," he said in an NYT interview. "As much as Im a capitalist, theres nothing in the market that is making me do it."

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